Design: How it Looks

A good design always serves a purpose. When we design your website we are primarily concerned with how your website will accomplish the goals we’ve outlined in our planning phase. This kind of design, designing with a purpose in mind, is called functional design. A good functionally designed website does not have clutter; every element–every image and word—is there to serve a purpose.

Wireframes & Preliminary Design

Wireframes are a great way to map out the structure of the website and to make predictions about how a visitor will interact with it. Using wireframes we are able to quickly prototype our ideas and processes, gather feedback, and do usability tests to determine how effective a particular design is. In addition to wireframes we may create design mockups and other preliminary design documents, such as user-flows and content-flows.

Usability: User Interface & User Experience

How a visitor interacts with your website will determine how effective your conversion process is. A good user interface and a good user experience are crucial for a successful, goal-oriented website. A straight-forward user interface and an intuitive user experience will lead to more conversions.

  1. The user interface is what the visitor sees laid out before them. A good user interface is intuitive and encourages a primary call to action.
  2. The user experience is the process that visitor must go through to complete an action. A intuitive user experience leads to successful conversions.

Branding & Visual Style

Once the wireframes and design mockups are done, we move on to branding and visual style. We consider what colors and thematic elements would best represent your company and more importantly, aid you in accomplishing your goals. Many businesses already have logos and other branding elements designed. These easily integrated into the branding processes.

Next phase: Content